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Setting Up a Website to Attract New Customers
Having a website is crucial for promoting and growing your CNC business. Customers can learn more about your offerings, easily get a hold of you, and it helps you add credibility as a legitimate business. But we get it - creating a website can be intimidating, especially if you’ve never done it before. Here are several tips for setting up a website that will attract customers and help you drive more sales:
(Sample Wordpress theme by FormGet)
Choose a website builder.
One of the fastest and simplest ways to set up a website is by using a website builder. There are plenty of platforms that make this user-friendly! They also offer templates and drag-and-drop tools for creating a professional-looking website without web development knowledge. Some of the best sites for this are Squarespace, WordPress, Wix, and Shopify.
All of the platforms mentioned above offer a wide variety of templates that can be customized to fit your business's needs. They also provide drag-and-drop tools for easy design and layout, making it simple to create a professional-looking website. Another great benefit: these platforms offer e-commerce functionality, which means you can set up an online store and easily sell your products through your store too.
When you use a website platform, you can easily edit and update your website as your business evolves. Add pages, update images, and change the layout without learning how to code.
Keep it simple and clean.
As you design your website, keep it straightforward and easy to navigate. A clean and simple design will help visitors focus on your offerings and navigate the website with ease. This can look like:
- Limiting the number of pages
- Reducing the number of graphics and images
- Keeping any and all text concise and to the point
(An example of a CNC online store, using a Shopify template.)
Make your website 'Googleable' (or easy to find).
Optimizing your website for search engines will make it easier for potential customers to find your business.
This includes adding meta tags and descriptions, including relevant keywords, and ensuring the website is mobile-friendly.
Meta tags are snippets of code that provide information to search engines about the content on your website. The two most important meta tags are the title tag and the meta description. The title tag is the text that appears in the search engine results as the title of your webpage and the meta description is a short summary of what the page is about. These tags should be unique for each page of your website and include keywords that are relevant to your business.
Setting up a website can seem tough, but it doesn’t have to be! Focus on making it easy for potential customers to find you online, and then make it easy for them to navigate your site.