Showing posts from December, 2009

IMNO - International Mentoring Network Organization - Interviews CEO Zach Kaplan

Patrick of IMNO interviews (me) Zach Kaplan about getting started as an entrepreneur in school and how Inventables went from an idea to where it is today, a web site where vendors of materials can create free online profiles for their products in order to generate sales leads. The interview covers getting started, reaching out to people, and how the web is making things transparent and easily accessible. Towards the end the interview the conversation turns to how the approach for starting Inventables was analogous to a software development process called "Agile" as opposed to the more traditional approach called "Waterfall" . Enjoy!

Heat/Friction Disappearing Ink

You have probably used an erasable pen before and experienced problems with the ink smudging or not erasing completely. The writing above was produced with what looks like an ordinary ballpoint pen, but unlike ordinary ink it’s completely erasable with a standard eraser — and, unlike other erasable inks, this product does not smudge or smear. The pen looks and writes like an ordinary ballpoint pen, but it is filled with ink that changes color according to temperature and performs its magic disappearing act. The friction generated in rubbing the eraser over the paper produces heat, which causes the ink to become transparent and essentially invisible; instead of removing the ink, you change its color. You could also make such writing disappear on a larger scale using the heat from a hairdryer, and the ink can be reformulated to change colors at different temperatures.

Planning for Industrial Marketing 2010

As marketing plans for 2010 begin to take shape it will be more important in this new market reality to show measurable return on investment than ever before. The economic environment could be better. Evaluating and implementing industrial marketing programs specifically aimed at generating qualified sales leads that turn into business is crucial. 2010 marks 17 years since commercial providers were allowed to sell internet connections to individuals. Since that day in 1993, we all know that internet use has grown exponentially. We are now starting to see that online marketing programs can be as, or more effective, than traditional marketing at trade shows or in industry publications. There are several reasons for this change in the industrial sector which include search engines make it possible to find what you need immediately rather than waiting for a show and the costs associated with exhibiting and going to a show are very high. Today a significant amount of sourcing is done

Free leads vs. Leads for Sale

There are two kinds of leads that come into a vendors product profile, free leads and leads for sale. Free Leads These come from Inventables premium users that subscribe to the site and use the sourcing tools regularly. These subscribers pay a monthly fee and therefore their inquiries are at no cost the vendor the inquiry was sent to. Leads for Sale These are leads that come from free basic user accounts or non-registered users. Most of these users come across the product profile pages through search engines. Inventables proprietary system calculates the market rate for the lead at the time it was submitted. The market rate is the price you will pay for the pre-qualified lead.

Buyer Story - Chocolate that sparkles!

Cinnamon Honey, Raspberry Puree, Banana Rum, Pistachio, Coffee Sour Cherry are a few of the amazing chocolate flavors that you can experience from Antoine Amrani Chocolates. These Chocolates give an eye-catching, distinctly shimmering visual appeal. Famous Chocolatier, Antoine Amrani, has caused people to crave his luxurious chocolates. The chocolate comes from France and the ingredients are natural. Every piece is created by hand and the flavors masterminded by Antoine himself. Created in a luxury chocolate factory in East Norton, Philadelphia, these chocolates are one of a kind. Photo by: Ruggieri Photography| Antoine is passionate about what he does and hopes these “chocolates will be enjoyed in the tradition of family, friendship, and the celebration of food,” as he did in his family. It is evident that Antoine truly enjoys creating such exciting flavors and textures, like Cinnamon Honey, pictured above middle. All of these amazing chocolate combinations made by han

Inventables Most Popular Material 2009: Temperature-Sensitive Glass

Award winner to be showcased at Museum of Science and Industry This year designers and engineers looked at the product pages on nearly one million times in the hopes of finding the right ones for their projects. We are proud to announce with over 167,000 pageviews the most popular material for 2009 was temperature-sensitive glass from Moving Color. These textured glass tiles alter in color with changes in temperature. They are currently offered in a range of colors and sensitivities, the tiles change color based on ambient temperature, body temperature or water temperature – whatever they’re touching. The glass is available in a variety of temperature ranges, allowing customization to specific applications. The maximum temperature range for their “Liquid” line is -30°C (-22°F) to 120°C (248°F). Color change will begin at selected activation temperature, and continue through three phases within a 6-10° rise in temperature. Once past the peak in temperature, the bas

Materials Guru - Chris Lefteri

Chris Lefteri has always been an inspiration to us here at Inventables. His book Plastics inspired the design of the original Inventables webpages and DesignGuide. Chris is an accomplished designer and an internationally recognized authority on materials and their application in design. His achievements in this area have created a bridge between manufacturers and the chemical and design industries. Chris hosts some fantastic strategy workshops and exhibitions like the 100% materials show in London. This work has introduced material suppliers to new design industry customers and encouraged designers to involve new materials in their creativity. When you think of Material books Chris Lefteri is one of the greats. He's written six books on design and material innovation can be found in most design studios around the world. If you've been in design for awhile you've probably already read them, but if you are just getting started here's something to add to your h

Calling all Industrial Marketers and Salespeople - STOP COLD CALLING

Nobody likes cold calling. Cold calls are uncomfortable for the sales people making them and they are uncomfortable for the prospective customers that receive them. If this is true why do some sales and marketing professionals do it? Here at Inventables we consider cold calls to be a form of what Seth Godin might refer to as interruption marketing. Seth actually wrote a book on Permission Marketing during his days at Yahoo! At Inventables we think about this choice from the prospective of people who use our site everyday to find new materials for their projects - product developers. Product developers have a love hate relationship with interruption marketing. They love learning a bout new possibilities. Learning a bout new materials and technologies is essential for everyone working on new product development. When they learn about a new material like synthetic paper it expands their understanding of what's possible. With this new understanding, they can create an innov

Skin Safe Conductive Ink

Skin safe conductive ink from Bare Conductive makes YOU the electronic device. The way it works is a conductive ink is applied directly onto the skin allowing your skin to become electronic circuitry. When the ink is on your skin it you to interact with electronics through gesture, movement, and touch. The ink is applied with a brush, stamp or spray and is non-toxic and temporary. This is a boundary challenging material. At Inventables we've seen conductive ink before for paper but skin safe is a new arena. Check out this video to get the idea.