Today Inventables interviewed the founder of Etchd Unlimited Daniel Markovich.
Inventables: Tell us about Etchd Unlimited, what does the company do?
DM: Etchd Unlimited works with designers and artists from all industries to create custom
limited edition products and art pieces. Using conventional laser engraving and fabrication
techniques merged with today’s high quality graphics our goal is to innovate upon these
technologies to produce something unique and tangible. We definitely like experimenting in
our studio and are always bouncing around fresh ideas and testing out new materials.
Inventables: Founding a company takes courage, what inspired you start Etchd Unlimited?
DM: I’d definitely consider myself a creative entrepreneur and have always been fascinated
with the processes of how things are made. My background as a graphic designer and passion
for art and technology is what initially attracted me to this industry and really started me on
this path of creating and customizing the world around me.
Inventables: From a quick look at your website and portfolio it looks like you have worked
on some pretty cool projects. Please tell us the story about the project you're most proud
DM: If I had to choose one it would definitely be the Machete Rulers by Pale Horse; working
with him is always a pleasure. The rulers started out as a limited run promotion for clients of
Pale Horse Design but were so popular that they were later made available for purchase. Last
November they were featured in Computer Arts, Create & Sell issue that gained a lot of positive
recognition both here in the U.S. and internationally. This has really opened doors for Etchd
Unlimited and connected us with so many talented people from all around the world.
Inventables: Tell us about some of the more interesting clients of Etchd Unlimited.
DM: Most of our clients are pretty interesting in their own way; I don’t think I would be doing
this job if they weren’t. Recently Etchd Unlimited has been exploring applications to the
letterpress and print making community by creating new and lost moveable type and other
imagery used in traditional printing techniques. Another great group of our clients come from
the fashion industry. To be released later this summer we’ve been working with a few different
designers to create their own line of laser etched denim, custom sneakers, and jewelry.
What kind of machines do you have at Etchd Unlimited and what kind of materials do you use
DM: Here at Etchd Unlimited we are constantly evolving and upgrading with the advancement
of technology. Later this year we will be fully outfitted with letterpress, vacuum press, and 3D production capabilities. We currently have in-house, an Epilog Legend EXT laser engraver that
we use to create most of our projects. There really is no material that we aren’t willing to try
unless it contains PVC or vinyl. We do extensive research on a materials’ chemical make-up
before experimenting with it to be sure of this. A big favorite of ours is working with different
types of paper, cardstock, and cardboard to create product packaging and structural graphics.
Inventables: These new low cost digital fabrication tools are pretty exciting. Where do you
see the industry going in the next 5-10 years?
DM: It’s really hard to say since technology never sleeps. The creative industry is booming
and I think we will be seeing a ton of new indie designers and products that veer away from
corporate America. As this technology progresses, we as designers are given more control over
a product which enables us to stay involved in every aspect of the design process. At Etchd
Unlimited we hope to play an integral role in the advancement of this technology while helping
others bring their vision to life.