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The very flexible iLamp

Sometimes you come across things that are just ridiculously cool.  A customer emailed in a link to this Curbly post.  The folks over at System Design Studio come up with lots of cool concepts and products and this is one of their new ones.  They call it the iLamp and it uses silicone and an EL lamp.  I wonder how the lamp holds it shape when bent.  Maybe it uses some shape retaining plastic.
The designers of the lamp are named Helbert S. Ferreira and Remi A. Melander and they live in Spain. The manufacturer is System Design Studio.  I can't wait to see one in person.

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