The guys over at 37 Signals posted this to their blog and I thought it was so awesome I had to post it to ours as well. This is the best public service announcement I have ever seen. One of the unique parts of Inventables is we are trying to help vendors communicate complex materials and components to prospective buyers at a glance. This short commercial does an incredible job at communicating without one spoken word.
One of our motivations for launching the new Inventables Marketplace was to end cold calls. In our view cold calls are ruining the world. We hope our new website puts an end to cold calls. The reason we think cold calls are bad is they interrupt productive work. Most engineers that work in product development wish they had more time to work on designing their product. They often find themselves in back to back to back meetings and when they finally get back to their desk the phone starts ringing. We hope that Inventables Marketplace will be so effective at connecting vendors with new customers they will spend time educating the world about their products by creating and updating product profiles like this one for Overmolding with Plasma Treatment rather than cold calling prospective customers and interrupting their work.